
Horizontal vs Vertical SaaS: Which Model Should You Build?
Vertical SaaS earns 15% EBITDA vs horizontal's 6%. Compare unit economics, churn, CAC, AI resilience, and the decision framework every founder needs.
Tomas builds a portfolio of software and media businesses at Craftled, including Bordfeed, Epigraph Media and Laupix, a fully autonomous zero-human company. He bootstraps everything, ships fast with AI, and has been building online businesses since 2009.

Vertical SaaS earns 15% EBITDA vs horizontal's 6%. Compare unit economics, churn, CAC, AI resilience, and the decision framework every founder needs.

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