Entrepreneurship

Zoom is buying a startup to bring real-time translation to video calls

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Zoom announced today it plans to , a German startup that specializes in machine learning-based real-time translation. Also known as Kites, the company is made up of about a dozen researchers with ties to the Karlsruhe Institute of Technology. Zoom didn’t share the financial terms of the deal, but did disclose that the startup will help it bring machine translation features to its platform. Moving forward, Zoom says it may also establish a research and development center in Germany.

“We are continuously looking for new ways to deliver happiness to our users and improve meeting productivity, and [machine translation] solutions will be key in enhancing our platform for Zoom customers across the globe,” said Velchamy Sankarlingam, president of product and engineering at Zoom.

Critically, the acquisition should help the company keep pace with competitors like Cisco, which recently feature to its Webex software. While Zoom experienced impressive uptake , its rivals have tried to match and surpass its feature set as a way to grow at its expense.

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