To get the answers, we turned to Tawonda Burks, who consults with aspiring entrepreneurs in Minnesota and the Upper Midwest through her business, Elocina. She’s based in Rochester. Why did our area not see the same surge of Black-owned business growth that other parts of the country did? What can be done to encourage more of it? And is what needs to be done, possible to do?
Contrary to official statistics, Burks said, there is actually “a lot of movement” in the Black community here to become self-employed. The pandemic prompted more phone calls to her for advice – calls from people who’d had “the itch” to start their own business. “It’s a huge need,” she said. Some of her clients have “a great concept that can be successful, but they lack the finances that they need” to start the business.
Poor credit is a common condition among Black would-be business owners, she said. It’s why Elocina is starting a new service next month to assist clients with “credit repair.” Burks took courses and received a state license to offer the credit service. What many also lack is the knowledge it takes to run a business, or even where to begin to get it. “They don’t know what they don’t know,” Burks said.
“Because of those barriers, we don’t see the numbers in the community,” Burks said. And many did start a business – only, those home-based hair salons, accounting offices and other businesses operated unlicensed, known only to select communities via word of mouth. Getting over the hump to become a fully licensed, publicly advertised business seems to be a challenge, Burks said, because of a host of factors, including access to capital, lack of how-to knowledge, and the social culture of our area.
“The goal of it is to provide the resources, the education, to provide the network to support each other,” Burks said. The trio is obtaining nonprofit status for BET and plans a June 26 grand opening. She, along with Lee Green, who owns Greenhouse Grafix, and Andre Crockett, of Barbershop & Social Services, are forming a nonprofit organization, Black Entrepreneurship Team, or BET, to help counsel young startups.
“It shows people that there is a potential to do something like this (own and operate a business),” she said. It gives people a taste of the risk and adventure of self-employment, “to know if this is something that I want to do.” But there are glimmers of hope. One Burks saw recently at Apache Mall, where Black-owned pop-up shops had success. Just as financial resources and knowledge have been barriers, so, too, has been a pervading sense that “Rochester is not the place to be to have a business if you’re Black,” Burks said. Some “feel their business may not be welcomed.” There aren’t enough Black business owners to serve as role models and mentors, she said.
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