Grocery startup Good Eggs taps former Walgreens CMO Vineet Mehra

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Good Eggs, a San Francisco-based startup that delivers groceries in the Bay Area, is plotting an expansion to Los Angeles following a $100 million funding round. The company is also hiring Vineet Mehra, formerly an executive with Walgreens Boots Alliance, as its chief growth and customer experience officer.

The funding was co-led by Glade Brook Capital Partners, a new investor in the company. JP Van Arsdale, a Glade Brook managing partner, will join Good Eggs’ board of directors.

The cash infusion will be used to expand the company’s reach to southern California, which Good Eggs says will triple its market. Good Eggs will also invest to improve the customer experience. The company more than doubled its customers last year and now has annual revenue that’s higher than $100 million. It opened a new warehouse that quadrupled its capacity just as the pandemic hit and hired more than 400 employees in the last year.

A high-profile marketer, Mehra most recently worked as global chief marketing officer at Walgreens Boots Alliance, a two-year stint he started after working as CMO at Ancestry. He left Walgreens on Feb. 2, following the announcement that Roz Brewer, formerly chief operating officer of Starbucks, would become CEO of the drugstore chain.

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