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Ask SCORE: Businesses Must Plan for Economic Recovery | Business news

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We may be dealing with a new normal once the virus has run its course. Many consumers have cut back on discretionary spending and continue to delay major purchases. While this is not a problem of your making, it is the reality you must deal with. A good place to start is to revisit your business plan.

Unless your product or service fills a critical need, you will need to take a hard look at your business model. We are living in a digital age. Online sales have increased dramatically.

Do not allow yourself to scrimp on marketing expenses. Enlist the help of a professional who can optimize your website, such that your site pops up on page one of a consumer’s internet browser.

Talk with your customers and employees. If your message is not being heard, you are wasting both time and money. Don’t be afraid to think outside the box. If your methods of outreach are not producing the desired results, try something different.

Source richmond.com

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