5 companies that boosted their employee benefits for working parents


Throughout the COVID-19 crisis, employers have been boosting their benefits in an effort to provide employees with greater support for their physical and mental well-being. One group that has been hit particularly hard by the pandemic is working parents.

As classrooms, daycares and offices all moved to the living room and dining room table, employees have struggled to balance their home and work responsibilities. Employers recognized the specific challenges facing working parents and began providing greater support.

Employers also recognized that parents need support beyond traditional family planning and maternity benefits. It’s critical they provide holistic support for parents at every stage of life, says Kate Ryder, founder and CEO of Maven Clinic, a fertility benefits provider.

“The best companies really look at parenthood as a journey. It’s not just about the nine months of pregnancy,” she says. “It’s not just maternity, but it’s fertility, return to work coaching [and] finding backup child care.”

This year, Employee Benefit News covered the many ways employers can best support working parents.


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